WHY AN E-COMMERCE APP IS IMPORTANT FOR YOUR BUSINESS GROWTH?
WHAT IS AN E-COMMERCE APP?
E-Commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet.
Are some of the prime examples of successful E-Commerce apps?
ARE E-COMMERCE APPS WORTH IT?
Apps make 3 times more sales than mobile websites (YES! 3 times more!) And in-app sales are growing 46% year-on-year*.
For a lot of businesses building an app has gone from nice-to-have to utterly essential, overnight.
Making a mobile responsive e-commerce site can be a cost-effective way to put digital storefronts into the hands of consumers.
In today’s busy world, the most important touchpoint of all is a seamless mobile experience.
That’s because mobile traffic now accounts for over 60% of all traffic , with mobile sales quickly catching up. Furthermore, whilst in store a shopper (80%) checks out the mobile site of that store as well.
Given these figures, offering a quality mobile experience isn’t just useful. It’s essential if you want to do business online.
Generally speaking, building a mobile responsive site is less time-consuming. However, users expect a level of quality and functionality that mobile sites sometimes can't deliver
And this is where apps shine!
REASONS TO DEVELOP AN E-COMMERCE APP
Direct-to-Customer Marketing Channel
Better Conversion Rate and Brand Recognition
Better Efficiency and Increased Revenues
Be Visible to Customers at All Time
Data Collection & Analytics
NEW STARTUPS AND BUSINESSES
If you are one of those few new startups and/or businesses then you are one of the Lucky ones!
Establishing an E-commerce app early gives you time to develop it further and build a strong foundation along the way.
Statistically speaking, Businesses that develop An E-Commerce app in the early stages have a much higher success rate than those who delay it.
I said it once and I’ll say it again! APPS are no more a luxury but a Necessity.
TYPES OF E-COMMERCE APPS
BUSINESS TO BUSINESS (B2B)
BUSINESS TO CONSUMER (B2C)
CONSUMER TO CONSUMER (C2C)
CONSUMER TO BUSINESS (C2B)
You can further read this in detail at e-commerce app development.
In this blog I’ve given a basic understanding of E-Commerce apps and why one should decide to take a step towards it
There is much more to E-commerce apps than what i mentioned above, So take your time and research as much as possible and you'd be surprised how useful it truly is
In the next blog I’ll explain how to develop or start your own E-commerce apps and suggest some good companies to get in touch with to ease your process and guide you throughout the project.